Unlike many copywriters, I still write stuff that gets printed on paper.
One example is this subscription acquisition magalog I wrote for The Texas Observer. (Design by Graphic Granola.)
This is Direct Response copywriting, which I learned from Paul M. Greystone, who was a master at it.
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Front cover. |
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Message from Publisher, the Offer, and Sidebar sample |
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Reply envelope, sales copy, sidebar samples |
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Sidebar sample, sales copy conclusion, testimonials. |
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Address cover with teaser copy. |
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The Offer Page (detail) |
David Bonner
newbonner@gmail.com